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PHOTO: Bjørn Sigurdsøn / SCANPIX
Friday night was kicked off the big weekend war between NRK and TV2, and both channels topped their program menus, hoping to lure as many as possible weekend viewers. Several media agencies Aftenposten was in contact with before the weekend, held a small button on TV2 in the battle for viewers.
- It is a program that has remained on high ratings while. lifestyle And when the season's first program hurtling straight with over 1.1 million so in early fall, so do not have the program just become somewhat less popular, says Kristian Tolonen NRK research.
Beforehand excitement was great whether Shall we dance on TV2 would crush row of gold to NRK. And they bet good basis of itself. 733,000 viewers chose to watch the eleven celebrity dancers on the parquet, while all 806,000 Norwegians were joined by decision as Janne Formoe busted.
- Shall We Dance is a very strong program, which always go many viewers. So it's clearly a tough competition for viewers on Friday night. Meanwhile, it is encouraging for viewers, they have many things to choose from, says Tolonen.
- There is no abnormal numbers, Grosvold had a market share of over 40 percent. It was almost on a par with Sky. Whilst it was very many viewers both Friday and Sunday night, compared with Saturday, says Tolonen.
Saturday night it was time for the big ask war. NRK and TV2 had creatively enough chosen to Double or Nothing and Who Wants to be a Millionaire in the same showtime. The war won NRK1. 711,000 viewers chose the traditional game show, while 412,000 held a button on the bandwagon with Who Wants to be a Millionaire. The winner was still the new Saturday series NRK, The great journey, lifestyle where three families traveled to remote areas to live with the indigenous population. It was seen by the whole 806,000 viewers.
Last weekend put NRK major new drama commitment Sky new Norwegian drama record with over one million viewers. Just as many were not, however, who chose to watch episode three Sunday night. 911,000 viewers are still very good on a Sunday night.
Four series you can spend a long weekend at
"Låtskriver'n": Quite pleasant radio on TV
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